DIG SOUTH Tech Conference

Ethan Levy, Lead Designer, N3TWORK

This talk draws on my experience working as the lead designer of Top Grossing hit Legendary: Game of Heroes, as well as years working as a monetization design consultant, to explain the 7 laws of monetization. It first explains the golden equation at the heart of the freemium business model (cLTV > eCPI) and the seven most important things to understand about your users when figuring out your monetization strategy. It will combine examples from both games, apps and the physical world to explain how successful products put these laws into action. The purpose of the talk is to equip audience members with the critical knowledge they need when designing their monetization strategy.